A Year Later, So Many Adjustments in the Dress Industry
Designers are finding ways to stay alive after the economic tailspin caused by the pandemic. But optimism and determination have returned.
Credit.Brittainy Newman/The New York Times
By Alix Strauss
April 21, 2021, 5:00 a.m. ET
Before Covid hit, Christine Callahan and Samantha Brody, the founders of Ella & Oak, a company that focuses on bridal fashion for plus-size women, opened their first pop-up showroom on West 29th Street in Manhattan. Word of mouth spread quickly. The boutique shop, which showcased designers offering sizes 12-32, was busy. One-on-one hourly appointments were filled weeks in advance. Partnerships with other stores were being offered. Designers started approaching them rather than the other way around. The business had netted more than $20,000 in revenue in their first month.
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